More value for your customers

Posted under Business by Kris on Friday 22 January 2010 at 11:53 am

If you have not tried Direct TV, you really are missing on something! I along with two of my really close friends recently got together for a nice little party. One of them is a big tech buff and the other one on mostly on the conservative side and believes in minimalistic living.

Since we are all deeply related in business, the conversation got on how businesses can increase value for their customers. My tech buff friend who had recently purchased a Commercial Satellite TV from http://www.directsattv.com/business from his Direct TV Business Account was saying that his customers are more happy than before (He owns a bar and had some of his customers say that to him).

My conservative friend argued that everything else is okay, but the main selling point of the business should be the product.

After a huge discussion, which ran into hours, we finally came to the conclusion that even though the main selling point is the product, but giving customers more value for their money like installing a Business Satellite TV in a business where entertainment has value has a much better customer retention rate than just giving the product.
What do you guys think of it? Also, http://www.directsattv.com/business is a site to check out, my friend speaks very highly of it.


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