Pro Callback

Too many companies make the mistake of getting a fantastic, and often costly, website, and leaving it unattended. The lack of human interaction and the inability to get specific information quickly results in missed selling opportunities, poor customer service and abandoned shopping carts. Successful selling over the Internet will require new customer service strategies and methods.

Web sites can now become more than interactive advertisements. Placing a web callback box, enables customers to “click to talk” to an agent, creates direct connections between consumers and your company’s customer service and sales professionals, helping improve service and boost sales. Visitors simply enter their phone number into a strategically placed box, click the button, and within seconds, they’re off the Web and on the phone speaking with your most powerful assets - your people. Providing a service like this used to be prohibitively costly, and outside the scope of many businesses. However now its now within the reach of even the smallest businesses.

For building relationships, delivering information, creating up-selling and closing opportunities, adding web callback boxes is a fast, effective way to improve your Web site’s productivity. Some companies spend huge amounts of money to generate web site traffic and fail to adequately service customers. A typical enquiry via a web callback box costs pennies and can result in a substantial improvement in service.

The use of web callbacks are in widespread use in the USA, using a costly method involving a remote call centre making outgoing calls to the website business and the browser, which are then automatically connected together. However Mercia Networks is proud to announce its new service available in the UK which provides a comparable service, but at a fraction on the cost. The service is called ProCallback.

The ProCallback mechanism is simple. When a customer clicks on a callback button, a mobile phone text message is sent to a mobile phone in the business sales or customer service team with the details the user entered. They can therefore call the user back, while the user is still viewing the web site. The system can automatically filter out bogus messages such as invalid phone numbers or missing fields. Special fields can be added which are particular to the business, which can either be mandatory or optional. For example, identifying a particular product or service, so the sales staff can be aware of the potential customers area of interest before the call is made.

Currently, consumers are online looking for good reasons to buy products and services. ProCallback delivers information and opens relationships that are critical to buying decisions.

ProCallback technology could be compared to using freephone numbers, but it holds several advantages. A typical freephone number will get a caller to the main company switchboard, or worse, into an interactive voice response (IVR) system. By contrast, ProCallback boxes can be established for every department or sales representative, so the mobile phone text message can be sent to the particular representative who is best able to satisfy the customer. Also, freephone numbers work only from UK landlines. Customers calling from mobile phones, or who are outside the UK will hesitate before personally paying for an expensive call.

Most important, ProCallback offers customers a simple way to do more than browse a company’s electronic catalogue. It offers an easy way to do business. Impulse buyers are more likely to click on a “call” button than dial a freephone number. If you spend money advertising your site, prompt surfers to call you before they click out of your site and you lose the sale.

Web callback boxes convey the message that your company is staffed and ready to accommodate customers. It announces there are real people at your company who are available to assist online customers. If your company has made a commitment to provide excellent sales and customer service, Web callback can be a valuable key to on-line success, If your company spends cash to generate Web site visitors, don’t let them leave without taking their order, one-to-one, over the phone.

ProCallback is available at www.procallback.com which is a website run by Mercia Networks. They have been providing web site solutions to businesses since 2001, including Jaguar Cars.

http://www.procallback.com